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Warehouse Otef · part of the Shuk Otef network

Your whole warehouse, from goods-in to the invoice

A warehouse and distribution system built from the ground up for fruit & veg wholesale: catch-weight, expiry-driven lots, cold chain and grower settlement — all in Hebrew, on the warehouse floor too.

  • Full Hebrew, right-to-left
  • Works on a phone — on the floor and in the truck
  • Connects to Hashavshevet, the Tax Authority and the retail chains

For illustration — sample data

The system in numbers

22warehouse modules
8operations & finance reports
6permission roles
14+integrations & connections
A day in the system

A day in the warehouse, step by step

Each step feeds the next: the weight recorded at picking is the one printed on the delivery note, and what is signed in the field is what goes out on the invoice.

  1. Goods-in & quality control

    Weigh the pallet, photograph it and open a lot with an expiry date and a grower code.

  2. Storage by expiry

    Every lot gets a location and a temperature, and stock is ordered by what leaves first.

  3. Picking & weighing

    The picker gets an expiry-first route and weighs on the floor — the weight goes straight onto the order.

  4. Delivery & digital signature

    The driver gets a planned route, captures a signature on the delivery note and photographs the drop.

  5. Invoice & collection

    The invoice is built from the weight actually delivered and posted to the customer ledger.

Capabilities

Nine domains, one system

Everything a fruit & veg warehouse does in a working day — from goods-in to collecting the money.

Inventory & warehouse

FEFO lots and expiry, zones and bins, slotting, receiving with QC, stock counts and cross-docking.

  • FEFO lots
  • Zones & bins
  • Slotting
  • Stock counts
  • Cross-docking

Cold chain

Temperature sensors in chillers and trucks, breach alerts and an automatic hold on any lot that broke the chain.

  • IoT sensors
  • Breach alerts
  • Automatic lot hold

Orders & picking

Fast touch entry, AI order intake, EDI with the retail chains, self-service ordering by link and FEFO wave picking.

  • Touch entry
  • AI intake
  • Retail EDI
  • Wave picking
  • Catch-weight

Deliveries

Route planning, a driver app on mobile, digital signature on the delivery note and payment collection in the field.

  • Route planning
  • Driver app
  • Digital signature
  • Payment in the field

Billing & collections

Full Israeli tax documents, Tax Authority allocation numbers, batch invoicing, customer ledger and debt aging.

  • Tax invoice / receipt
  • Allocation number
  • Customer ledger
  • Debt aging
  • Invoice4U

Suppliers & settlement

Consignment, grower settlement, advances and withholding tax — every shekel documented.

  • Consignment
  • Grower statement
  • Advances
  • Withholding tax

GS1 traceability

A lot code on every pallet, one-up/one-down tracking, fast recall and GS1-128 labels.

  • Lot code (TLC)
  • Recall
  • GS1-128 labels
  • SSCC

Business intelligence

Demand forecasting, purchasing recommendations and smart markdowns on stock nearing the end of its shelf life.

  • Demand forecast
  • Purchasing advice
  • Smart markdowns

Claims & supplier reliability

Claims against growers and suppliers, a reliability score and a direct link to the QC findings.

  • Customer claims
  • Supplier claims
  • Evidence file
  • Reliability score
Roles

One system, a screen for every job

Everyone on the team signs in to the same system and sees only their own job.

  • Admin

    Full control: modules, permissions and the audit log.

  • Office

    Orders, documents, collections and reports.

  • Agent

    Orders for their own customers, straight from a phone.

  • Picker

    A touch picking screen, weighing included.

  • Driver

    The driver app: route, signature and payment in the field.

  • Supplier & grower

    A settlement report and full visibility of what was delivered.

Permissions are set per role, and every sensitive action is written to the audit log.

Why here

Three things a general warehouse system wasn't built for

Fresh produce behaves differently from screws on a shelf. These are the places where the difference is measured in money.

Expiry & FEFO

Picking follows expiry, not the shelf

Every lot carries an expiry date, and picking always offers the one that expires first. The shelf-life map shows in a glance how much stock is about to be written off, and which customer receives it first.

Shelf life by urgency
3Expired
12Today–tomorrow
282–3 days
214Healthy

Total lots in the warehouse · 257

For illustration — sample data

Catch-weight

Ordered in crates, billed in kilograms

Picking weighs the real thing, and the invoice goes out on the weight that left the warehouse. The gap between the order and what was picked is flagged on the line, and the customer sees exactly what they paid for.

Picking line
Cherry tomatoes — lot L-2418Catch-weight
Ordered10 crates
Weighed at picking96.4 kg
Actually billed‎₪665‎

For illustration — sample data

Grower settlement

The grower sees where every shekel went

The settlement report breaks the sale down into commission, freight, advances and claims, and shows the cull rate too — net to the grower with no argument on the phone.

Where the money went
Net to grower‎₪29,104‎out of sales turnover ‎₪42,800‎
  • Net to grower‎₪29,104‎68%
  • Sales commission‎₪5,136‎12%
  • Freight & packing‎₪3,424‎8%
  • Advances‎₪3,424‎8%
  • Claims‎₪1,712‎4%

For illustration — sample data

Integrations

Connects to what already works for you

Accounting, tax documents, retail chains, messaging and temperature monitoring — the connections are built into the system.

  • Shuk Otef network
  • Invoice4U
  • iCredit
  • Tax Authority — allocation number
  • Hashavshevet (Wizcloud)
  • Retail EDI (Storenext)
  • GS1
  • Taklit — vegetable index
  • WhatsApp
  • SMS (Inforu)
  • Email
  • Google Maps
  • IoT sensors
  • Claude AI

Each connection requires an active account with the provider and a one-time setup in the system.

FAQ

What people ask us before they start

The six answers that come up in every first conversation.

Is the system in Hebrew?

Yes — full right-to-left Hebrew, documents and reports included. An English interface is available as well.

Can we work from a phone?

Yes. It runs in the browser with nothing to install, and the picking and driver screens are built for touch and one-handed use.

How does it connect to accounting?

It connects to Hashavshevet in the cloud (Wizcloud), issues tax documents through Invoice4U and exports to the Tax Authority, allocation number included.

Is my data separated and secure?

Each organisation gets fully separated data, permissions are set per role, and every sign-in and sensitive action is written to an audit log.

Is it accessible?

The system is built to Israeli Standard 5568 and WCAG 2.0 level AA — contrast, keyboard navigation and screen-reader support.

Accessibility statement
What does it cost and how do we start?

Pricing follows your volume and the modules you need. Write to us and we will come back with a quote and a demo on your own data.

Email us

Ready to move the warehouse onto one system?

Sign-in is open to registered users. Want to see it running on your own data? Talk to us.